The agenda for WidgetWebExpo London will be posted soon. To see the types of topics we cover have a look at the agenda from the recent New York conference below:

Agenda Overview

WidgetWebExpo New York Day 1 June 16th

8.30 - 9.00
Registration

9.00 - 9.15
Welcome

9.15 - 10.00
Keynote
Open Special

Extend and optimize your marketing through web, mobile and desktop Widgets

Hooman Radfar, CEO & Co-founder, Clearspring

10.00 - 10.45: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Show us the money!
One of the key questions at any widget event is where the revenue streams are and whether the widgetsphere is a real business or a passing fad. This session will confront this question head on and give an overview of the many potential and existing revenue streams available to widget owners and developers.

Chris Cunningham, Founder, CEO, Appssavvy

Track 2: Tools & Technology

Towards a long term widget strategy
Most widget campaigns to date have been of the ‘build it up, send it out, see if it flies’ variety. But what would a long term widget strategy look like, what issues need to be managed if widgets are to become a core part of marketing campaigns - campaigns that can last decades rather than weeks.

Ivan Pope, CEO and Founder, Snipperoo

10.45 - 11.15: Break

11.15 - 12.15: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Media Transformative
The power of the network changes the traditional media model through two key disruptions. First it disrupts how, and by whom, content is created. Second it disrupts how, and by whom content is distributed. Together these offer an opportunity for the traditional chasm between advertising and content to close. This session will consider how ‘media’ companies can reform themselves to change both what they do and the way they go about it to deliver products and services which are a better fit with the inhabitants of the networked world.

David Cushman, Digital Development Director, Bauer Consumer Media

Track 2: Tools & Technology

Promotional widgets for the masses
To date, “promotional” widgets have been largely restricted to large brands and advertisers. However, social media itself is increasingly about self-promotion, as bands, DJs, clubs, associations and more now all have social media profiles and are looking to enhance their web presences with promotional multimedia content in the form of widgets. Who are these users and what are their widget needs? How can widget services and others leverage this market? This session will answer these questions and more.

Carnet Williams, Co-Founder & CEO, Sprout

12.15 - 1.00: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

The value of open social networks for widgets
Everybody is in favour of open social networks where widgetized content can roam freely from one place to the next - but not everyone agrees on what the definition of open social networks is. This session will take a look at the myths and reality of social networks and ask what can be done now and what do we have to do next to achieve openness - if that is indeed a good idea.

Marc Canter, Founder, CEO, Broadbandmechanics

Track 2: Tools & Technology

Widget platforms panel
There are now many widget platforms offerings that allow you to build and distribute your widgets faster. What are the relative values of these platforms, how can they help you build a successful widget and what’s the answer to build v. buy?

Chair: Richard J. Krueger, Founder & CEO, AboutFaceDigital
Rooly Eliezerov, Co-Founder & President, Gigya
Steve Banfield, COO, Mixercast
Matthew McNeely, VP of Engineering, Sprout
Mike Berkley, Co-Founder & CEO, SplashCast Media
Marcia Kadanoff, VP of Marketing, MuseStorm

1.00 - 2.30: Lunch

2.30 - 3.15: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Micro Interactions: Can portable experiences go mainstream? (Panel)
Whether we call them widgets, modules, desktop applications or something else, we are increasingly seeing more interactions happen that are distributed, portable and yes—small. From rich interactive banners, to do-it-yourself Web widgets—the internet is more fragmented than ever before. Thanks to search engines, we know that your home page is less relevant than it used to be. And advanced interactions in small places like Apple’s iPhone have shown us that meaningful interactions can happen in small, portable chunks. The question is—will this all go mainstream? Join our panel of experts as we discuss how micro interactions may or may not change our digital behavior.

Chair: David Armano, VP, Critical Mass
David Malouf, Interaction Designer, Motorola Enterprise Mobility
Matt Dickman, Vice President, Digital Marketing, Fleishman-Hillard
Steve Rubel, SVP, Director of Insights, Edelman Digital
Ian Schafer, CEO and Founder, Deep Focus
Stephanie Agresta, InternetGeekGirl.com

Track 2: Tools & Technology

Widgets to Features: Leveraging Widgets and Apps to Provide Cross Domain Functionality
The number of websites and platforms that either allow HTML embeds or expose APIs is increasing every day. Today, web applications can reasonably hope to have thousands of blog, website, and profile publishers install their apps onto their pages, extending a web app’s reach far beyond the app publisher’s domain.
Instead of serving simply as a destination, a web app can become a web wide feature. An infrastructure layer that unifies thousands of disparate web sites into a single experience for the end user. A service that removes barriers to participation, preserves user reputation across domains, and reduces to one the number of logins an end user has to remember.
The opportunity is shifting. No longer should a web app publisher dream solely of launching a successful web site. The dream is bigger now - a web publisher can now dream of owning a feature that spans the Internet. This is the promise of cross domain web apps that is enabled by platforms and widget embeds.
This session will look at best practices of those next generation apps attempting to build services that provide a unified user experience that spans domains.

Lawrence Coburn, Founder & CEO, RateItAll

3.15 - 3.45: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Micro Interactions: Can portable experiences go mainstream? (continued)
Whether we call them widgets, modules, desktop applications or something else, we are increasingly seeing more interactions happen that are distributed, portable and yes—small. From rich interactive banners, to do-it-yourself Web widgets—the internet is more fragmented than ever before. Thanks to search engines, we know that your home page is less relevant than it used to be. And advanced interactions in small places like Apple’s iPhone have shown us that meaningful interactions can happen in small, portable chunks. The question is—will this all go mainstream? Join our panel of experts as we discuss how micro interactions may or may not change our digital behavior.

Chair: David Armano, VP, Critical Mass
David Malouf, Interaction Designer, Motorola Enterprise Mobility
Matt Dickman, Vice President, Digital Marketing, Fleishman-Hillard
Steve Rubel, SVP, Director of Insights, Edelman Digital
Ian Schafer, CEO and Founder, Deep Focus
Stephanie Agresta, InternetGeekGirl.com

Track 2: Tools & Technology

Are widget standards an oxymoron
Whatever a widget is - and there are many schools of thought - we need widget standards, if for no other reason than widgets are not monetizing the way everyone wants them to amid the chaos. Although there are many dedicated professionals and professional organizations working on standards for widgets, many of the real innovators and developers in the widget world are outside of the professional ranks (take a look at the average age of the main Facebook app developers - some of them were in high school when the platform launched). So instead of all standards coming only from on high, this talk will focus on crowdsourcing widget standards to help the entire community, from developer to marketer, as well as prioritizing what issues need to be standardized and some thoughts on what those standards may look like (after all that crowdsourcing stuff of course!)

Chad Catacchio, Marketing Director, ZoomProspector.com

3.45 - 4.10: Break

4.10 - 5.00: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

What’s the Frequency, Kenneth? What does a widget campaign look like from an agency perspective
How can agencies make widgets work for their clients? It’s part business solution, part campaign, and all about serving the user from the utility of the brand. Michael Leis, VP Strategic Services of Emerge Digital will discuss how agencies can successfully position a widget or mini-application strategy, using the brand as a platform (reaching out) instead of a funnel (pulling in). What results is the ability to tell a deeper, more engaging brand story over time and space that both users and brands will be thanking you for.

Michael Leis, Vice President, Strategic Services, Emerge Digital

Track 2: Tools & Technology

Can widgets save display advertising?
Through the use of APIs widgets have the ability to deliver highly relevant and dynamic advertising and marketing solutions in a 300×250 creative unit that can be distributed through an ad server and network. These “Adplications” have the power to redefine and widgetize display advertising and dramatically improve performance results for advertisers and publishers by delivering higher ad relevance, tools for people to search and interact with content and powerful analytic data. This presentation will explain how these widgets are created, served and show live case study examples and results.

Jonathan Mendez, Founder & CEO, RAMP Digital

5.00 - 5.30: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Agency case study: Distributing widgets from banner ads increases ROAS, GUARANTEED
Widget- ads themselves have been proven to increase interactions. Factoring this with a widget’s ability to be extensible has generated groundbreaking interaction rates, residual click-throughs, incremental interactions, and delayed conversion rates. Tony Zito, CEO of mediaFORGE will demonstrate insights into optimization of widget capability and the subsequent revolutionary results from their recent case studies.

Anthony Zito, CEO, mediaFORGE

Track 2: Tools & Technology

Open Standards or How the Community Got It’s Groove Back
A free form discussion with Chris Saad, Co-Founder & CEO, Faraday Media and Co-Founder & Chairperson, DataPortability Project, and Khris Loux, CEO of JS-Kit. Interview style with full on twitter/audience participation.

5.30 - 7.00: Networking Drinks

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Day 2 June 17th

8.30 - 9.00
Registration

9.00 - 9.15
Welcome

9.15 - 10.00
Keynote
Startups with widgets, widgets as startups

Fred Wilson, Partner, Union Square Ventures

10.00 - 10.45: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Social Meaning In A Fragmented World: Can We Come Together In A Web That’s Exploding?
There is a tectonic shift taking place on the web, as more avenues for involvement and engagement come online. The first aspect of this is that people are spending more time online, which is widely reported and maybe even obvious. What is less well understood is that this migration will lead to a fragmentation of experiences, as more sophisticated and incompatible tools come online.

One of the attractions of widgets is there capability of providing a window from one application (or interaction space) into others. Will this approach be enough to bridge a dramatically fragmented online world, or will we need a new and more powerful mechanism for sharing social meaning across different social spheres? Can we have distributed identity or reputation in this sort of web? Are connections translatable? Can we abstract sociality in any useful way?

Stowe Boyd, Founder, The /Messengers

Track 2: Tools & Technology

How we built a widget that can really interact with the users
This session looks at how a company with an online product went about designing, commissioning and building their own widgets. What were the issues, the desires, the problems and the solutions. And did it work?

Chris Thorpe, Mindcandy
Michael Smith, CEO, Mindcandy

10.45 - 11.15: Break

11.15 - 12.15: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Widgets bring more value to mobile than desktop
As the internet leaks ever more into the mobile phone dimension, so widgets will go there as well. However, it is a very different landscape to the browser based web that we’ve come to know. So how will widgets be expressed in the mobile space? Can widgets ‘go native’ and crossover to mobile phones and what is available at the moment to encourage this migration.

Craig Cumberland, Director, Web and Widget Tools, Nokia

Track 2: Tools & Technology

Using Widgets to accomplish Business Goals
The enterprise is often the last bastion of new thinking. However, when new thinking penetrates the enterprise, large scale projects suddenly test the theoretical underpinning of our work. So how will enterprise come to grips with widgets, what value to widgets offer the enterprise and who is already working in this space.

Josh Bernoff, Vice President, Principal Analyst, Forrester Research

12.15 - 1.00: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Widgets as Adverts: how do we go from here to there?
The intense popularity of widgets, gadgets, Facebook applications and their kin has advertisers and publishers eager to get on board. But before you invest in a widgetized advertising campaign, there are a number of strategic and technical factors to consider. There are also important guidelines to follow to ensure you get the most from your investment.

Scott Rafer, CEO, Lookery

Track 2: Tools & Technology

Widgets and SEO: Guiding principles of widget promotion (enhance both your widget spread and your existing SEO strategy)
Does a link inside a widget count for PageRank? What role, if any, do search engines have in widget promotion? Can my widget promotion accentuate and improve my current SEO strategy?

Patrick Sexton, SEOish.com

1.00 - 2.30: Lunch

2.30 - 3.15: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Widgets promoting widgets
Much like web pages, widgets are amenable to quality implementation. Tweaks to user-interface design, installation flow and layout can increase the cross promotion and adoption of your widget. This session will look at how to perfect your widget to make it go further, faster.

Fraser Kelton, Director of Business Development, AdaptiveBlue

Track 2: Tools & Technology

Creating an ecosystem for widgets on mobile

Chair: Khris Loux, JS-Kit
Ganesh Sivaraman, Sr. Product Marketing Manager, Nokia
Srinivas Mandyam, CTO & Co-Founder, Plusmo
Chris Brozenick, Vice President, Product Management, WeatherBug
Ilicco Elia, Consumer Mobile Products Manager, Thomson Reuters
Matt Gross, General Manager of the WHERE Developer Program, uLocate Communications

3.15 - 3.45: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Tracking widgets in the wild
Once a widget is built and released into the world, it becomes a migratory animal, roaming across a variety of social networks, blogs, personal start pages. Is it possible to track widgets wherever they go and if so, what exactly are we tracking?

Linda Boland Abraham, Executive Vice President, comScore, Inc.

Track 2: Tools & Technology

The Future of Online Branding, Content and Advertising on the Web
As companies and marketers grapple with how to best engage people and syndicate both content and ads, syndication technologies are emerging as a powerful way to connect with readers, generate real revenue and extend the power of a brand.
Widgets are furthermore emerging as trackable, rich advertising that allow companies to combine demographic data with content metadata and relevance data to deliver targeted ads that are on par or better than in-page advertising. In this session, Jeff will discuss these trends in widget advertising in addition to how widgets are emerging as an integration mechanism for 3rd party services and the disaggregation of portals & media– what it means for traditional media or online publishers as increasingly more people look to take their media with them to destination sites like iGoogle and Facebook.

Jeff Nolan, Vice President of Software-as-a-Service, NewsGator Technologies, Inc.

3.45 - 4.10: Break

4.10 - 5.00: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Exploring the Web and Desktop Widget Dichotomy
There is a chasm between web and desktop widgets from both a technical and marketing perspective. How is it possible to bridge these distinct widget worlds using cross-platform technologies - with a demo of “iTunes for widgets.

Danny Espinoza, Founder, President, AmnestyWidgets

Track 2: Tools & Technology

The What, Why, Where and How of Widget Metrics
What is possible to measure with respect to widgets? What do the different networks offer in terms of analytics? What can a widget-serving platform that is network agnostic bring to the table? How are organizations using widget analytics to drive their widget strategy? What are the new metrics that are evolving as a result of widgets and applications? Metric Standards - what is evolving and who is setting the standards?

Jodi McDermott, Director of Product Management, Clearspring Technologies
Albert Lai, Founder & CEO, Kontagent

5.00 - 5.45: Delegates may choose to attend either session at this time.

Track 1: Platforms & Distribution

Track 2: Tools & Technology

Platform-A: Putting widgets to work
Platform-A’s thinking on the future of monetizing social networking applications, widget distribution, and widget advertising, including some special announcements of new Platform-A products.

Brent Halliburton, Sr. Director of New Product Development, Platform-A
Joel Fisher, New Product Development, Advertising.com