I’ve just put the WidgetWebExpo conference agenda up and it’s looking great. Of course, it will probably change a bit over the next few weeks, but the basic ideas are all there. I’ve tried to cover both practical and theoretical, technical and commercial aspects, with a few wildcards thrown in. My approach is to keep a good number of slots open for as long as possible, because I know great ideas and speakers will suddenly appear from nowhere. That said, I’ve got a lot of excellent speakers signed up already and will be publishing the first draft in the next few days. If you are one of those excellent speakers, or you have a great idea for a missing session, email speakers@widgetwebexpo.com
I think all my sessions are great - but here are a few that I’m looking forward to. What do you think - comments below.
WidgetWebExpo
Show us the money!
One of the key questions at any widget event is where the revenue streams are and whether the widgetsphere is a real business or a passing fad. This session will confront this question head on and give an overview of the many potential and existing revenue streams available to widget owners and developers.
Media Transformative
The power of the network changes the traditional media model through two key disruptions. First it disrupts how, and by whom, content is created. Second it disrupts how, and by whom content is distributed. Together these offer an opportunity for the traditional chasm between advertising and content to close. This session will consider how ‘media’ companies can reform themselves to change both what they do and the way they go about it to deliver products and services which are a better fit with the inhabitants of the networked world.
Are widget standards an oxymoron
Do we need widget standards, and if so, who is best positioned to define and deliver them? This session will look at the candidates for standardization and suggest approaches that may help the widget industry sort out some of its intrinsic problems.
This session is presented in co-ordination with the ‘Widget Standards Birds of a Feather‘ meeting that will take place during the conference.
ecommerce in widgets
The dream of online sellers is a widget that can take their shopping interface right into the heart of the social networks. How realistic is this dream and what is available now for sellers who want to widgetize?
Social Meaning In A Fragmented World: Can We Come Together In A Web That’s Exploding?
As we move further apart, we come closer together. Can we make sense of the paradox that a fragmenting web means that we are in fact clustering in ever tighter circles? Is it indeed a paradox, or is it an inevitable outcome of our taking control of the web. And how are widgets being used to carry our communications from one cluster to the next?
Doing SEO with widgets
It is often claimed that widgets could offer a powerful vehicle for link building. But is this true and if so, what are the issues that constructing a campaign around SEO in widgets brings to the surface.
Towards a long term widget strategy
Most widget campaigns to date have been of the ‘build it up, send it out, see if it flies’ variety. But what would a long term widget strategy look like, what issues need to be managed if widgets are to become a core part of marketing campaigns - campaigns that can last decades rather than weeks.
(the last one is me riding my hobby horse!)
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