agenda overview
| Day 1: Monday 6 October | ||
| 8:30-9:00 | Registration | |
| 9:00-9:15 | Welcome Edinburgh Room |
|
| 9:15-10:00 | Keynote Eyal Magen, Gigya Edinburgh Room |
|
| Track1: Platforms & Distribution Edinburgh Room |
Track2: Tools & Technology Cornwall Room |
|
| 10:00-10:45 | Evangelising Social Networks Chris Thorpe, MySpace Developer Platform |
Widgets VS Banners, a Social Way of Promotion Isabel Sabadi, Widgadget |
| 10:45-11:15 | Break | |
| 11:15-12:15 | Delivering a micro brand experience Greg Doone, Collective Edinburgh Room |
|
| 12:15-13:00 | The User is the Destination Now. Widgets Role in the Eighth Mass Media David Cushman, Bauer Consumer Media |
Mobile Phones, Web2.0, Motorola’s MOTOMAGX and the Future Asokan Thiyagarajan, Motorola |
| 13:00-14:30 | Lunch Crown Room |
|
| 14:30-15:15 | How to Approach Building Blog Enhancing Widget Jure Cuhalev, Zemanta |
Widgets and Sell-Side Advertising Fergus Burns, Nooked |
| 15:15-16:00 | ‘I don’t know where you live’ – Designing for a fragmented world Jenni Lloyd, NixonMcInnes |
Widgets and Social Networks Ivan Pope, Snipperoo |
| 16:00-16:20 | Break | |
| 16:20-17:00 | MOTODEV & Fostering a Healthy Mobile Widget Ecosystem Scott Lyons, Motorola |
Widgetizing the web – Widgets will change the way we build websites Simon Frank, KickApps |
| 17:00-19:00 | Networking Drinks | |
| Day 2: 7 October | ||
| From 8:00 | Registration | |
| 8:30-9:45 | KickApps Breakfast Seminar Edinburgh Room |
|
| Track1: Platforms & Distribution Edinburgh Room |
Track2: Tools & Technology Warwick Room |
|
| 10:00-10:45 | How to Think Properly to Market Successfully in Social Media for Brand Awareness or Lead Generation Gi Fernando, Techlightenment Edinburgh Room |
|
| 10:45-11:15 | Break | |
| 11:15-12:15 | Widgets Require an Agile Planning Process Dax Hamman, iCrossing Edinburgh Room |
|
| 12:15-13:00 | Building Great Widgets Paul Smith, UMEE.tv |
Widgets Get Sophisticated: Analytics Elevate Value of Agile Ad and Content Syndication Technology Andre Bonvanie, NewsGator Europe |
| 13:00-14:30 | Lunch York Room |
|
| 14:30-15:15 | ACCESS NetFront Browser Mobile Widget platform Larry Berkin, ACCESS |
Widgets & SEO: Fragmentation, transformation, distribution Jonathan Allen, Incisive Media |
| 15:15-16:00 | Generation S: Who is Generation S? Matt Nash, Clearspring UK |
“Highly illogical, captain” Widgets and the Enterprise Bryan Smith, Rio Tinto |
| 16:00-16:20 | Break | |
| 16:20-17:00 | A Recommendation Economy Quinn Goldstein, ThisNext |
Build an enterprise widget/mashup Rasmus Aaen Madsen & Soren Hojby, youcalc |





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