agenda overview NY2008
| Day 1: Monday - June 16th, 2008 | ||
| 8:30-9:00 | Registration - Grand Ballroom Foyer E | |
| 9:00-9:15 | Welcome - Grand Ballroom FG | |
| 9:15-10:00 | Keynote – Open Special Hooman Radfar, Clearspring Grand Ballroom FG |
|
| Track1: Platforms & Distribution Grand Ballroom FG |
Track2: Tools & Technology Grand Ballroom HI |
|
| 10:00-10:45 | Show us the money! Chris Cunningham, Appssavvy |
Towards a long term widget strategy Ivan Pope, Snipperoo |
| 10:45-11:15 | Break | |
| 11:15-12:15 | Media Transformative David Cushman, Bauer Consumer Media |
Promotional widgets for the masses Carnet Williams, Sprout |
| 12:15-1:00 | The Value of open social networks for widgets Marc Canter, Broadbandmechanics |
Widget Platforms Panel Chair: Richard J. Krueger, AboutFaceDigital Rooly Eliezerov, Gigya Steve Banfield, Mixercast Matthew McNeely, Sprout Mike Berkley, SplashCast Media Marcia Kadanoff, MuseStorm |
| 1:00-2:30 | Lunch | |
| 2:30-3:15 | Micro Interactions: Can portable experiences go mainstream? (Panel) Chair: David Armano David Malouf, Motorola Enterprise Mobility Matt Dickman, Fleishman-Hillard Steve Rubel, Edelman Digital Ian Schafer, DeepFocus Stephanie Agresta, InternetGeekGirl.com |
Widgets to Features: Leveraging Widgets and Apps to Provide Cross Domain Functionality Lawrence Coburn, RateItAll |
| 3:15-3:45 | Micro Interactions: Can portable experiences go mainstream? (continued) Chair: David Armano David Malouf, Motorola Enterprise Mobility Matt Dickman, Fleishman-Hillard Steve Rubel, Edelman Digital Ian Schafer, DeepFocus Stephanie Agresta, InternetGeekGirl.com |
Are widget standards an oxymoron Chad Catacchio, ZoomProspector.com |
| 3:45-4:10 | Break | |
| 4:10-5:00 | What’s the Frequency, Kenneth? What does a widget campaign look like from an agency perspective Michael Leis, Emerge Digital |
Can widgets save display advertising? Jonathan Mendez, RAMP Digital |
| 5:00-5:30 | Agency Case Study: Distributing widgets from banner ads increases ROAS, GUARANTEED Anthony Zito, mediaFORGE |
Open Standards or How the Community Got It’s Groove Back Chris Saad, Faraday Media, DataPortability Project Khris Loux, JS-Kit |
| 5:30-7:00 | Networking Drinks | |
| Day 2: Tuesday - June 17th, 2008 | ||
| 8:30-9:00 | Registration - Grand Ballroom Foyer E | |
| 9:00-9:15 | Welcome - Grand Ballroom FG | |
| 9:15-10:00 | Keynote: Startups with widgets, widgets as startups Fred Wilson, Union Square Ventures Grand Ballroom FG |
|
| Track1: Platforms & Distribution Grand Ballroom FG |
Track2: Tools & Technology Grand Ballroom HI |
|
| 10:00-10:45 | Social Meaning In A Fragmented World: Can We Come Together In A Web That’s Exploding? Stowe Boyd, The /Messengers |
How we built a widget that can really interact with the users Chris Thorpe, Mindcandy Michael Smith, Mindcandy |
| 10:45-11:15 | Break | |
| 11:15-12:15 | Widgets bring more value to mobile than desktop Craig Cumberland, Nokia |
Using Widgets To Accomplish Business Goals Josh Bernoff, Forrester Research |
| 12:15-1:00 | Widgets as Adverts: how do we go from here to there? Scott Rafer, Lookery |
Widgets and SEO: Guiding principles of widget promotion Patrick Sexton, SEOish.com |
| 1:00-2:30 | Lunch | |
| 2:30-3:15 | Widgets promoting widgets Fraser Kelton, AdaptiveBlue |
Creating an ecosystem for widgets on mobile Chair: Khris Loux, JS-Kit Ganesh Sivaraman, Nokia Srinivas Mandyam, Plusmo Chris Brozenick, WeatherBug Ilicco Elia, Thomson Reuters Matt Gross, uLocate Communications |
| 3:15-3:45 | Tracking widgets in the wild Linda Boland Abraham, comScore, Inc. |
The Future of Online Branding, Content and Advertising on the Web Jeff Nolan, NewsGator Technologies, Inc. |
| 3:45-4:10 | Break | |
| 4:10-5:00 | Exploring the Web and Desktop Widget Dichotomy Danny Espinoza, AmnestyWidgets |
The What, Why, Where and How of Widget Metrics Jodi McDermott, Clearspring Technologies Albert Lai, Kontagent |
| 5:00-5:45 | Hands On Workshop: The Top 10 Widget Mistakes Ori Soen, MuseStorm |
Platform-A: Putting widgets to work Brent Halliburton, Platform-A Joel Fisher, Advertising.com |
