agenda
Agenda at a Glance
WidgetWebExpo London Day 1: 6 October, 2008
8.30 - 9.00
Registration
9.00 - 9.15
Welcome
Edinburgh Room
9.15 - 10.00
Keynote
With the explosion of user-generated content, the prevalence of new broadcast technologies and the emergence of the social web, Shakespeare’s famous saying that “All the world’s a stage” is now truer than ever. In his keynote, Eyal Magen, CEO and co-founder of Gigya will identify five emerging and game changing social behavior trends that every web and widget publisher should be aware of to deliver appealing and effective social content. Furthermore, he will discuss how these trends will diffuse from within the walled gardens of the social networks into every successful web site.
From the development of semi-public means of communication such as MySpace Comments or Facebook Wall Posts, to the introduction of new broadcasting channels such as newsfeeds, FriendFeed and Twitter, users have dramatically altered they way they communicate and define themselves, all in the scope of less than 3 years.
Shakespeare may have been correct, but now how do we formulate a cogent strategy that harnesses the inherent power of the social phenomenon? Publishers and advertisers will learn about existing and up-and-coming social media technologies, and be introduced to solutions that help produce, track, distribute, and monetize social content. Using aggregated data from the thousands of publishers on Gigya’s widget network, widget publishers will get recommendations for what works and what doesn’t work in social marketing and widget development.
Eyal Magen, Co-Founder & CEO, Gigya
Edinburgh Room
10.00 - 10.45: Delegates may choose to attend either session at this time.
Track 1: Platforms & Distribution
Evangelising Social Networks
Why do we need to evangelise about social networks? They seem pretty evangelised! The recent jump of user numbers for sites like Facebook and MySpace show clearly that we’re in a phase transition from early adopter to the early phases of real mass market adoption. With this phase transition we will see a very different user base who have different expectations and useage patterns. The people we need to evangelise to at this point is not the new users, but the developers who will build the great and truly social applications which will engage this new audience in a significantly more relevant and social way than the current generation of applications and widgets.
Chris Thorpe, MySpace Developer Platform
Edinburgh Room
Track 2: Tools & Technology
Widgets vs banners, a social way of promotion
Are widgets so different from banners? Nowadays, we saw Flash banners that let viewers interact with their content when they expand additional panels of information, games, videos… It almost looks like widgets, isn’t it? So, where are the main differences and why does it matter in a social promotion context? This is what we will try to answer in this pitch. After a quick review of online promotion and social networks, we will ask if banners are still the appropriate tool to promote a brand and how widgets can help a blogger/brand/agency to promote contents socially.
Isabel Sabadi, Widgadget
Cornwall Room
10.45 - 11.15: Break
11.15 - 12.15:
Delivering a Micro Brand Experience
Widgets offer marketers the ability to add value to their campaigns by delivering invited-in ‘micro brand experiences’. Experiences that can interrupt in the traditional sense but that can also provide genuinely useful functions that deliver longevity and - crucially - customer advocacy. This presentation shows how brand managers from FMCG and the Public Sector have successfully created widgets that are useful, entertaining or both in order to leverage social networks and tap into the power of customer advocacy.
Case studies will include Snickers ‘Get Some Nuts’, Sega ‘Sonic Chronicles’ and learndirect ‘Nothing Can Stop You’ campaigns.
Greg Doone, Managing Director, Collective
Edinburgh Room
12.15 - 13.00: Delegates may choose to attend either session at this time.
Track 1: Platforms & Distribution
The User is the Destination Now. Widgets Role in the Eighth Mass Media
David Cushman, Digital Development Director, Bauer Consumer Media
Edinburgh Room
Track 2: Tools & Technology
Mobile Phones, Web2.0, Motorola’s MOTOMAGX and the Future
Mobile Application Developers today are using the latest web technologies to create innovative services and applications for mobile devices with exciting interactivity. This session will cover the latest trends and technologies occurring in the market and opportunities for developers to quickly create mobile applications leveraging Web 2.0 technologies.
Specifically hear about the possibilities and techniques for developing WebUI applications and widgets on Motorola’s MOTOMAGX Application Platform.
This presentation will provide an overview of Mobile Web2.0 and will also address the following:
• Web2.0 and the Mobile Landscape
• MOTOMAGX – Architectural Overview
• Developing Web2.0 Applications on MOTOMAGX
• Future Trends and Functionality
Asokan Thiyagarajan, Technology Evangelist, Ecosystem & Market Development, Motorola
Cornwall Room
13.00 - 14.30: Lunch
Crown Room
14.30 - 15.15: Delegates may choose to attend either session at this time.
Track 1: Platforms & Distribution
How to Approach Building Blog Enhancing Widget
With the raise of semantic technologies, we are starting to see a new generation of widgets and tools that add contextual and semantic information to the blogs. As it’s the case with other Web technologies, the transitive nature of web allows for a wide variety of different approaches for presenting this information to content creators and their readers. This talk will these possible interface choices, through the tools that are already on the market, and what are the consequences of choosing them in terms of end-user experience and technological limitations.
Jure Cuhalev, Zemanta
Edinburgh Room
Track 2: Tools & Technology
Widgets and Sell-Side Advertising
Fergus Burns, CEO, Nooked
Cornwall Room
15.15 - 16.00 Delegates may choose to attend either session at this time.
Track 1: Platforms & Distribution
‘I don’t know where you live’ – Designing for a fragmented world
Jenni Lloyd, Senior Consultant, NixonMcInnes
Edinburgh Room
Track 2: Tools & Technology
Widgets and Social Networks
Widgets can be core components of social networks, taking and transporting content across borders. What widgets are already playing this role and what can we expect to see happening in the near future as the walls come tumbling down.
Ivan Pope, Founder & CEO, Snipperoo
Cornwall Room
16.00 - 16.20: Break
16.20 - 17.00: Delegates may choose to attend either session at this time.
Track 1: Platforms & Distribution
MOTODEV & Fostering a Healthy Mobile Widget Ecosystem
Mobile Widgets are revolutionizing the Mobile ecosystem with newer delivery and business models. Will the mobile industry step up to deliver the right-now experiences users want – or will they push back remains to be seen.
This presentation will address the following:
• Platforms to Create Widgets and Web2.0 Applications
• Why Web2.0 than traditional applications
• Distributing Widgets – the Modern Way
• Evolution vs Revolution of Business Models – Show me the Money !
• Key Challenges with Mobile Widgets
• Working with Motorola & MOTODEV
Scott Lyons, Director – EMEA Market Development, Motorola Inc
Edinburgh Room
Track 2: Tools & Technology
Widgetizing the web – Widgets will change the way we build websites
Widgets will change the way we build and promote websites. Up until now widgets have been seen as viral promotional tools with a focus on social networks and user generated content. From this foundation things are going to change, and fast! Componentised home pages, personalised start pages ,simple wysiwyg tools and power syndication will change the way we build our web pages and widgets will not just be about content - application functionality will be the next wave. In this session we will study what can be achieved with widgets, how they will impact web strategy, harnessing this new capability and where widgets take us over the next few years.
Simon Frank, European Business Development, KickApps
Cornwall Room
17.00 - 19.00: Networking Drinks
WidgetWebExpo London Day 2: 7 October, 2008
From 8.00
Registration
8.30 - 9.45
KickApps Breakfast Seminar
Open to all Attendees
Simon Frank, KickApps’ UK Director of Operations is collaborating with Matt Nash, Managing Director of Clearspring the leading provider of widget creation, distribution, tracking and monetization services. They are joining forces to deliver a special seminar to show how widgets are a crucial part of the promotional strategy for driving the adoption of your website content.
The session, will focus on how easy it is to create an integrated social media experience, how widgets are critical for promotion and how viral syndication with accurate, meaningful metrics, and analysis give you the tools for success.
Simon Frank, European Business Development, KickApps
Matt Nash, European Business Development Director, Clearspring UK
Edinburgh Room
10.00 - 10.45
How to Think Properly to Market Successfully in Social Media for Brand Awareness or Lead Generation
Using examples and data, we will look at what marketing works and what doesn’t on apps and widgets within social media. We will look at the evolution of widgets and social media, how and why they relate to what works, and try and establish a way of thinking that gives a marketeer a good chance of succeeding and at the same time not annoying potential customers.
Gi Fernando, CEO, Techlightenment
Edinburgh Room
10.45 - 11.15: Break
11.15 - 12.15:
Widgets Require an Agile Planning Process
Understanding that people exist and operate online within networks rather than simply consuming channels has allowed us to evolve the media planning process. Successfully using widgets in this context requires a combination of technology, social and media planning and a need to plan based on user experiences and need.
Dax Hamman, Vice President Display Media, iCrossing
Edinburgh Room
12.15 - 13.00: Delegates may choose to attend either session at this time.
Track 1: Platforms & Distribution
Building Great Widgets
Paul Smith, Managing Director, UMEE.tv
Edinburgh Room
Track 2: Tools & Technology
Widgets Get Sophisticated: Analytics Elevate Value of Agile Ad and Content Syndication Technology
As companies and marketers grapple with how to best engage people and syndicate both content and ads in an increasingly online world, syndication technologies called widgets are emerging as a powerful way to add new levels of interactivity and collaboration, increase stickiness and boost revenue all in the name of community building and Web 2.0.
Furthermore, widgets have the added benefit of being trackable, rich advertising that allows companies to combine demographic data with content metadata/relevance data to deliver targeted ads that are on par or better than in-page advertising. In this session, we’ll discuss how to reap the greatest return from widgets and will explain how widgets are emerging as an integration mechanism for third party services. Companies are increasingly experiencing the disaggregation of portals and media as more people take their content with them to destination sites like iGoogle and Facebook, and widgets will play a huge role in shaping the new online media ecosystem.
Andre Bonvanie, General Manager, NewsGator Europe
Warwick Room
13.00 - 14.30: Lunch
York Room
14.30 - 15.15: Delegates may choose to attend either session at this time.
Track 1: Platforms & Distribution
ACCESS NetFront Browser Mobile Widget platform
ACCESS CO., LTD., will provide an overview of its NetFront™ Browser Mobile Widget platform, a multi-platform wireless Internet service that provides a common framework for the development and support of widgets that enables operators to provide end users with quick and personalized access to the mobile Internet.
Today’s mobile widgets are based on standard web technologies you may already know such as HTML, CSS, and JavaScript. In the future these same technologies will enable developers to access device-level data such as contact information, camera & microphone, current location, or calendar, accelerometers & touch screen. The NetFront Mobile Widget platform will power a new generation of mobile widgets on leading mobile operating systems including Symbian/S60 & UIQ, JAVA, BREW, Blackberry, Windows Mobile and ACCESS Linux Platform. You will learn how to distribute mobile content.
Larry Berkin, VP Ecosystem and Corporate Business Development, ACCESS
Edinburgh Room
Track 2: Tools & Technology
Widgets & SEO: Fragmentation, transformation, distribution
The world of SEO is getting hairier & scarier. 10 years old, Google has appointed themselves judge & jury of ethical link building practices, causing ‘Black hats’ to set traps for their competitors whilst ‘White hats’ fight back via witch-hunt & committee. Everyone is watching each other watching each other. RSS feeds Splogs. Comment /is/ spam. Facebook in fighting. Social networks scam. Digg is a hole. Twitter tweets for crummy links.
Is there anyone, anything, we can turn to?
This session on SEO & Widgets will cover alliance building and standing up for yourself in an hostile economy.
Jonathan Allen, Search Marketing Specialist, Incisive Media
Warwick Room
15.15 - 16.00: Delegates may choose to attend either session at this time.
Track 1: Platforms & Distribution
Generation S: Who is Generation S?
Matt Nash of Clearspring Technologies will describe the fast growing social networking environment, the behaviours of this emerging group of online users as well as how these changes are impacting the creation and distribution of web content. Matt will share social networking statistics to communicate how this growing population are relevant to both publishers and marketers.
Specifically he will walk through a number of examples of how widgets and social apps have been successfully distributed throughout the social web, and will demonstrate how they are now being used more and more for commercial and entertainment purposes
Matt Nash, European Business Development Director, Clearspring UK
Edinburgh Room
Track 2: Tools & Technology
“Highly illogical, captain” Widgets and the Enterprise
You’re one of the world’s leading mining companies, you’ve been around for over 130 years, and you’re a significant presence on the FTSE 100. You don’t really sell to consumers online, nor do you do any serious online advertising. You don’t have much content to syndicate, and you’re definitely not a web developer, agency or social network. So why the interest in widgets?
Bryan Smith, Principal advisor – Digital media. Communications & External Relations, Rio Tinto
Warwick Room
16.00 - 16.20:Break
16.20 - 17.00: Delegates may choose to attend either session at this time.
Track 1: Platforms & Distribution
A Recommendation Economy
Turning attention into economic value will come through third party syndicated utility applications that users can easily navigate.
Quinn Goldstein, ThisNext
Edinburgh Room
Track 2: Tools & Technology
Build an Enterprise Widget/Mashup
Most widget and mashup platforms are designed for entertainment, socialization, news or fairly trivial consumer oriented tasks.
But the rise of enterprise SaaS, public APIs, REST and SOAP, is gradually turning widgets and mashups platforms into powerful technologies for solving enterprise analytics and integration challenges.
We will look at how enterprise software is moving from large client applications and proprietary portal frameworks, to “widgetized” and personalized applications, gradually turning browser and desktop into the new enterprise front-end. Are the days of large enterprise application front ends coming to an end?
We will look at how enterprise widgets and mashups start to empower the individual employee with the exact tools and interfaces that he/she needs to be more productive.
Rasmus Aaen Madsen, CEO & Founder, youcalc
Soren Hojby, Evangelist, youcalc
Warwick Room
