Josh Bernoff speaking at WidgetWebExpo
I’m really pleased to announce that Josh Bernoff is speaking. Josh is one of the most experienced and long serving analysts and co-author (with Charlene Li) of the book Groundswell: Winning in a World Transformed by Social Technologies. His session is entitled “Using Widgets to accomplish business goals”.
Josh has been at Forrester since 1995. Josh’s research, analysis, and opinions appear frequently in publications like The Wall Street Journal, The New York Times, Broadcasting & Cable, and on national television news programs. He writes a column for Marketing News, a publication of the American Marketing Association. Josh has keynoted major conferences on television, music, marketing, and technology in Barcelona, Cannes, Chicago, London, New York, Rome, and São Paulo.
Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity. In Groundswell, two of Forrester Research’s top analysts show you how to turn the force of customers connecting to your own advantage. Charlene Li and Josh Bernoff show how leading companies are gaining insights, generating revenues, saving money, and energizing their own customers. Whether you’re in marketing, research, support, sales, development, or even running the whole enterprise, there’s targeted advice here for you, backed up with real-world ROI to prove it works. Groundswell is based on hard consumer data and experience with dozens of companies, large and small, from Procter & Gamble to Ernst & Young to a tiny but wildly successful winery in South Africa. Hoping to learn how to take advantage of communities, blogs, wikis, Facebook, or YouTube? We’ve got lots of examples with proof they work.
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