Intel launches widget Mash Maker

It’s in the widgets - the web site as solid destination is dying widget by widget. Intel pushes it all along a bit with a Mash Maker, though I think we’re going to have to invent some new terminology for this soon. Effectively you are creating your own website out of parts on the fly - I think.

Intel Mash Maker: Mash-ups for the masses

Intel wants to make the whole Web editable, just like a single Wikipedia page.
The chip giant on Tuesday will make a beta available of Intel Mash Maker, a free browser extension that allows users to modify Web pages and combine information from different sources. Its first beta works with Firefox 3 and Internet Explorer 7, though at this point the features are far more mature in Firefox, Intel said.

What’s different is that the actual mashing up of information on Intel Mash Maker happens on the client, rather than the server. So instead of making a different Web application to, say, plot real estate listings on Google Maps, Intel Mash Maker lets people add a widget that adds visualization to the real estate listing site.

The idea is that people can create their own customization to Web pages, either by copying existing widgets or customizing widgets to different Web pages. A person who has a widget that displays leg room on Expedia flight results can modify it for another travel site, for example.


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