Livejournal: To be bought and sold like cattle

So the good folks of Livejournal have been sold on by their owner, Six Apart, to a Russian oberfuherer. No-one seems very concerned and it probably wont’ have any effect on the users - may even be beneficial. Who knows, they may even have a positive attitude to widgets. But it does raise questions about who owns the users.

LiveJournal & SUP

San Francisco, CA - December 3, 2007 - Six Apart, the world’s leading
independent blogging software and services company, today announced
that SUP, an international media company, has acquired LiveJournal
(LJ), the pioneer of social networking communities online used by
millions of people around the world to connect through personal
journals and topic-based communities. SUP has launched an American
company, LiveJournal, Inc., to manage and operate LiveJournal globally.Six Apart acquired LiveJournal in January 2005 from its founder, Brad Fitzpatrick. From its founding, LiveJournal popularized many of the fundamental innovations of social media, such as friends lists and powerful privacy controls.

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