In a nod to the direction of Joost and it’s integral widget platform, they announced today ‘Coke Bubbles’. Joost are working hard to get developers to make Joost widgets and are hosting a series of developer days around the world. Colm O’Connor from Joost is also speaking at Widgety Goodness where we expect cross fertilisation from all the other widget platforms.

THE COCA-COLA COMPANY RELEASES FIRST COMMERCIAL JOOST WIDGET (Joost - Press)

The Coca-Cola Company’s European team announced that it has released the first commercial widget for Joost™ , the world’s first broadcast-quality Internet television service.

The widget, called Coke Bubbles, allows people to personalize and share specific moments from Joost with their friends. When the Coke Bubbles widget is installed in Joost, people can comment about specific scenes in a show by sending a Coke Bubble to anyone in their email address book. Coke Bubble recipients receive an email alerting them to the scene, and when they visit Joost to watch the scene, their friend’s comment will appear in a transparent bubble on the screen.

“In creating Coke Bubbles, we wanted to give people a widget that would recreate the experience of chatting together with friends while watching TV– free from the constraints of time and space,” said Stafford Green, head of interactive marketing for the Coca-Cola European Union Group. “We are always striving to become enthusiastic investors in interactive community innovations, and creating the first commercial widget has been a fun, collaborative project for both The Coca-Cola Company and our friends at Joost.”

In addition to the launch of Coke Bubbles, the Coca-Cola European Union Group and Joost have announced a partnership to help widget developers create and launch more widgets and interactive innovations. Details of the initiative, including contest rules, guidelines and prizes will be disclosed at the first Joost Developer Days, which take place in London on Nov. 16, Amsterdam on Dec. 1 and New York on Dec. 7.

Coke Bubbles beta version is publicly available for download now at http://www.cokebubbles.com. Developers interested in attending one of the Joost Developer Days should email dev-workshop@joost.com.

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