BBC NEWS
Social network MySpace is to allow third-party developers to build applications for the site.
The move brings the website into line with rival Facebook, which has seen strong growth since it opened up to outside programmers.
Facebook has become a portal for services such as video, audio and photos since the change.
MySpace has more than [...]

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Susan Mernit (Yahoo, the Widgety Goddess) summed it up when she coined the phrase:

Welcome to the world of widgety goodness
It’s almost bibical.
Feeds(RSS) begat outliners(OPML)
Outliners begat tags
Tags began microformats
Microformats begat APIs
APIs begat widgets
Widgets begat start-ups
And the great mash up settled over the land.

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Really pleased to announce NewMediaAge as a Media Sponsor.

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We’re hooking up with backnetwork to offer a social network for the event. As one of the key reasons for attending Widgety Goodness is to network and learn with colleagues from across the industry who have similar interests, we want to integrate online social networking to encourage and enable this. Every delegate will get access [...]

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We’re hoping to have Christian Oestlien keynoting at Widgety Goodness, following the launch of Gadget Ads from Google. Adweek had an interview with Christian yesterday that contained this nugget about the fragmentation and widgetization of content:
Google Turns AdSense Into Video Outlet
The move is a sign that Google sees its AdSense network as more than a [...]

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Facebook has had an extraordinary run of good luck, mostly created by themselves. They have started to believe their own hype, which is always a dangerous thing to do - ask Gordon Brown. But various forces are mustering on the near horizon, and these forces pose a mortal threat to Facebooks ludicrous claim to be [...]

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The schedule for the day is now up and we’re booking in some brilliant speakers from all corners of the widgetsphere. This is going to be one amazing day. Comments welcomed: please use comments on the Schedule page. Thanks.

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Rumours from Tagged and news from hi5 that they are building out platforms in the style of Facebook add to the value of the Widgety Goodness conference. This is such a fast moving space, it is going to be hard to keep up as more social networks roll out platforms. The most interesting development here [...]

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Russell Davies is an all round thinker and iconoclast. He is speaking at Widgety Goodness. This is from his most recent column in Campaign:
Google Ad Widget hints at a deeper threat to the media status quo. It’s a little bit of technology that allows you to put ads on your site as easily as you [...]

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First media partner: Techcrunch UK. Thanks Mike, this is going to be great.

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