Facebook has had an extraordinary run of good luck, mostly created by themselves. They have started to believe their own hype, which is always a dangerous thing to do - ask Gordon Brown. But various forces are mustering on the near horizon, and these forces pose a mortal threat to Facebooks ludicrous claim to be the web. Six Apart’s Anil Dash hits the nail on the head when he points out the inevitability of the reabsorbtion of Facebook:

Blackbird, Rainman, Facebook and the Watery Web

… Facebook is part of the web. Think of the web, of the Internet itself, as water. Proprietary platforms based on the web are ice cubes. They can, for a time, suspend themselves above the web at large. But over time, they only ever melt into the water.

(full post at Snipperoo blog)

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